Ep. 18: Creating Holiday Magic + Rewards

It really is the most wonderful time of the year. And at Mall of America, we are in the holiday spirit! This episode features two special guests, Matt McCormack the CRM + Loyalty Manger for Mall of America alongside Chris Grap who takes a break from his co-hosting duties to talk all things holiday.

Chris and his team collaborate with other Mall teams to transform this 5.6 million square foot building into a holiday wonderland. He shares stories about the amazing events and activations guests experience throughout the holiday season. Among the highlights are the over-sized, and simply amazing holiday décor pieces, our Holiday Music Festival, Black Friday activations, the Candy Cane Institute and of course, Santa’s arrival.

Matt – a specialist in CRM and loyalty programs – explains the launch of the new Mall of America app that features ease of use, great functionality and includes a reward component called MOA Insiders. Matt shares the history of holiday rewards at MOA and how that concept has expanded to benefit so many loyal Mall shoppers and guests.

To wrap up this discussion, guests and hosts alike reminisce about their favorite holiday traditions, movies, gifts, food, and music. If you enjoy the holiday season, or are simply a fan of the Mall, you will not want to miss this conversation.

Guest: Matt McCormack, CRM + Loyalty Manager, Mall of America; Chris Grap, Vice President of Experiential, Mall of America
Hosts: Daniel Jasper, Grant Buntje

Presented by the Bloomington Convention and Visitors Bureau the official destination marketing organization for the city of Bloomington, Minn.