Ep. 57: Fizzy Pop to Fun Fashion, New Stores at MOA

With more than five hundred stores, restaurants + attractions, Mall of America® truly does offer something for everyone. Part of the Mall’s success is by keeping it fresh and constantly adding to the retail and attraction mix.

On this episode, Carrie Charleston and Jill Renslow share their unique viewpoints on why this constant evolution works so well, and they highlight the newest additions to the Mall. Before the conversation even begins, the group does a blind taste test of some of the most unique flavors of soda (pop in Minnesota-speak) that you could imagine.

Among the leasing, marketing + communications strategies they share include the concept of creating ‘neighborhoods’ of stores, offering a unique merchandise mix, creating and enhancing the guest experience + having celebrities kick off their brand presence at Mall of America. This episode highlights the more than a dozen new additions that have opened in just the last few weeks.

To learn more about the Mall’s most recently added tenants visit:  https://mallofamerica.com/shopping/new. 

To check out all the Mall’s tenants, attractions and events visit: https://mallofamerica.com/. 

Guest: Carrie Charleston, Vice President of Leasing at Mall of America
Host: Daniel Jasper with Jill Renslow

Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.